Wanderlust Marketing
ABOUT ME
I'm a wanderer, always have been. Personally, that has meant some awesome, off the beaten path adventures. Professionally, it has meant some amazing roles heading up marketing, communications and brand strategies for leaders in many different industries in the UK and abroad.
My passion is creating the most profitable and efficient customer journey, using data and insights to ensure each marketing touchpoint and channel contained therein is driving your customers to a purchase decision or conversion, and ultimately advocacy.
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Wanderlust Marketing is my opportunity to take everything I've learnt in the last 20 years of building brands and connecting them to engaged audiences, in the B2C and B2B spaces, and using it to move your business forward.
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How I Can Help You
Whether you need me to deliver a specific marketing project or outcome, or need retained marketing support for a few days a month, the one thing I can guarantee is a well thought out solution based on years of expertise with a focus on your target audiences, their customer journeys, and a return on your investment.
BRAND DEVELOPMENT
- Ensuring best fit between your brand identity (style, imagery, tone of voice etc.) and your target audiences
MARKETING STRATEGY
- Reviewing and improving your marketing strategy using all relevant parts of the marketing mix to deliver growth and return on investment
CUSTOMER JOURNEYS
- Mapping out each audience's journey from initial discovery, through to conversion and advocacy to ensure an efficient and profitable transition
SEO AND PPC CAMPAIGNS
- Improving your website’s visibility on both organic and paid search listings to drive profitable traffic
DISPLAY ADVERTISING
- Planning and managing display advertising campaigns to ensure the most efficient and profitable use of budget
SOCIAL MEDIA (PAID & ORGANIC)
- Managing your accounts and creating content designed to grow and engage your audience across all channels
EMAIL MARKETING/CRM
- Creating and sending regular communications to your database to build incremental revenue and long-term relationships with customers
WEBSITES
- From designing and building through to content management and maintenance of desktop and mobile-responsive websites to drive sales
BLOGGING AND COPYWRITING
- Getting the perfect mix between informational, engaging content and sales messaging to keep the audience interested and spending money
PUBLIC RELATIONS
- Engaging the relevant publications, websites and influencers to generate profitable coverage and awareness for your business
AGENCY MANAGEMENT
- Taking care of the time-consuming agency management process and ensuring value for money using my vast industry knowledge
​SALES PERFORMANCE ANALYSIS
- Analysing sales performance and channel mix to ensure an optimum sales environment, an efficient sales funnel and a return on investment
brands i've worked with
Click logo to see work
