This was a project to define and implement the 2018 ATL marketing and communications strategy for the Ronseal brand. It involved the ideation and creation of a mixed media campaign (TV, VOD, social media, digital and online) to deliver brand awareness and incremental sales ahead of the key Easter and Summer sales periods. Working with BJL, the full campaign was defined, presented to multiple stakeholders and launched within an 8-week period. I'm very proud to be only the second person in the brand's history to change the famous 'Does what it says on the tin' strapline!